Are you tired of trying to come up with ideas on how to promote your business, get new customers or what to sell to existing customers? Well, you’re in the right place!
There are several ways a business can be successful and branding is one of the most important ways. Branding is what puts your business out there and makes you stand out among your competitors. Branding can change how people perceive your brand, attract and retain both customers and employees, and increase brand value. Your brand represents what your customers and employees should expect from you.
From a customer/client relationship perspective, branding is important because it gives a lasting impression on consumers, and allows customers and clients to know what to expect from your company. If perception is reality, then your branding alone, is creating a perception of who you are as a company.
A branding design session is just as it sounds, you meet with your branding partner to forecast the year for needs and wants for your business. Why is this beneficial? You already know the annual events you host, holidays you celebrate, and community events you want to participate in. So why not pre-plan all of these events and be ahead of the game?
Your time is valuable and most importantly you need to focus on the tasks of day to day business, that we all know quickly piles up and can even get out of control. We even know how fast time flies and next thing you know “this” big event is just weeks away and we are scrambling to put something together that doesn’t look last minute, am I right? We want our business’ to shine all year long, look cohesive and most importantly look effortless.
What is involved with a branding design session? Here is quick overview of what key topics we would discuss.
- Goals for your business, growth, changes, etc
- Expectations, what are your expectations of your branding partner
- What worked or didn’t previously, how we can offer solutions or research to help
- Design Package, we put together designs, ideas that can be used throughout the year
- Events, Season or Holiday. Knowing these and how they fit with your business needs
- Promotion & Marketing, being able to have the tools to promote when you need it
- Cohesive design ideas built around your brand name, designs for each season/event
Put yourself a leg above the rest! Know what your going to offer for the whole year – not scrambling to figure out what to offer for specific occasions. From promo products to give away at events to a new branded design for each season/event. Give your customers and potential customers something new to come back for over and over. Build your brand with confidence!
“Your brand is what other people say about you when you’re not in the room”.